The rapidly-changing landscape of ATE insurance and the introduction of QOCS has led independent ATE insurance specialists Parker Colby to undertake a comprehensive rebranding exercise which sees the firm renamed ‘Amberis’ in order to re-affirm their position alongside their peers in the personal injury industry.
Having traded as Parker Colby for over 12 years, organic growth has seen them established as a high volume player in the ATE market working with some of the UK’s largest law firms and with a reputation for quality products and service.
As independent brokers, Amberis will analyse the market place and work to tailor the best solution for a firm’s specific needs. This means that the client is provided the regulatory assurance that an informed decision has been made.
The firm has a completely new identity and has launched a website specifically targeted at the ATE sector.
Amberis have also strengthened their team with the recent recruitment of Rory Wilson who joins the company as business development manager and the firm claims that this appointment shows their commitment and intention to push for increased market share in a new look ATE market place.
Wilson said, “Our customers have been very vocal in the support of our work, in no small part attributed to the quality of product and the high level of service they receive. However, we are conscious that the brand ‘Parker Colby’ might not be in everyone’s conscious thought. It is a chance to re-invigorate what we do and push a brand which will be recognised for unique, attractive, solid and reliable protection. We think that the properties of Amber reflect these qualities and provide us with the perfect metaphor.
“Our new website www.amberis-ate.com  is being developed as a central verification point for clients and prospects alike. We will be adding content regularly in order to reflect the ever changing P.I. landscape and provide the visitor with valuable insight from the Amberis team. We work hard to establish a clear understanding of each individual client’s case mix and do this through our own process-driven profiling model. The site gives an overview of this process and, to see it in action, clients can request a one-to-one consultation.”